12 AI Tools to Streamline Your Social Media Strategy

In today’s digital age, social media has become a powerful tool for businesses to connect with their audience, build brand awareness, and drive engagement. However, managing multiple social media platforms effectively can be time-consuming and overwhelming. That’s where AI tools for social media come in. With the help of Artificial intelligence, businesses can streamline their social media strategy, automate routine tasks, and optimize their content for maximum impact.

In this article, we’ll explore 12 AI tools for social media that can help businesses streamline their social media strategy and achieve their marketing goals.

12 Best AI Tools to Streamline Your Social Media Strategy

1. Lately

Lately is an AI tools for social media management that works towards social selling and brand amplification. It learns the goal of your organization, takes content, and turns it into a targeted social media post.

Features:

• The AI content writer automatically writes and pretests your content for social media platforms.
• Analyze the past metrics of your page to figure out the optimum time for posting content.
• Publishes your social media posts across all channels at once

Price:

• FREE 7-day trial
• $49/ month for up to 4 social channels
• $119/month for 10 social channels
• $199/month for unlimited social channels

Pros:

• You can export Lately Data analytics into an Excel spreadsheet
• Seamless integration with Hubspot
• You can review each post before it gets published

Cons:

• Gets slow over time
• The analytics are not accurate
• Takes time to get used to.

2. Flick

Flick is an AI Tools for social media that helps to speed up the content creation process. It helps you organize your thoughts and create more cohesive and impactful content.

Features:

• Creates custom reel thumbnails
• Finds and analyzes hashtags that work best
• Plan and schedule content for all social media platforms
• Form hyper-personal and on-brand captions

Price:

• FREE 7-day trial of all tiers
• £11/ month for the solo tier
• £24/ month for the pro tier
• £55/month for the agency tier

Pros:

• Customer support is very helpful
• They keep updating the tools
• The brainstorming and caption tools help with burnout

Cons:

• The mobile tools are not as easy to use as the desktop ones
• The tools are more focused on advertisements and sales rather than content creation or influencer marketing
• They only allow for the vertical format on Instagram reels.

3. Hootsuite

Hootsuite is a marketing AI tools for social media that simplifying and amplifying your digital presence. Brands such as Domimos, the World Health Organization, and Ikea use Hootsuite for their marketing.

Features:

• Design, Schedule, and Publish content for all your platforms from one place.
• Helps you identify the content that brings in the most engagement
• Provides Return on Investment (ROI) data automatically
• Its stream feature helps in identifying current trends.

Price:

• FREE 30-day trial
• ₹1915/ month for the professional tier
• ₹7540/month for the teams tier
• You can request a custom quote.

Pros:

• Easy to Use
• Suggests optimum posting times
• Provide ongoing training to work on Hootsuite

Cons:

• Reporting metrics vary across platforms
• They auto-renew the plan without informing them it is up for renewal.
• The integrations expire quickly.

4. Socialbee

It is an AI tools for social media that helps streamline your social media content which helps in analyzing, collaborating, and producing. Their features evolve with the industry trends and insights.

Features:

• You can adjust your content for each social media site from one place
• You can refresh and reuse your old posts and create multiple variations for them.
• The Social Media Copilot shows where the target audience resides and how to strategize and reach them
• You can collaborate and oversee tasks from one dashboard

Price:

• FREE 14-day trial.
• $29/month for the bootstrap tier
• $49/month for the accelerated tier
• $99/month for the pro tier

Pros:

• Clean UI/UX which is easy to use
• Supports RSS feeds
• You can create several customizable workspaces

Cons:

• Socialbee link shortners do not work
• It glitches automatic posts to gather content from previous posts
• You have to reconnect integrations.

5. Phrasee

Phrasee is a generative AI tools for social media that is trained on past marketing materials. It uses insights from previous marketing materials, and campaigns, social media campaigns, and e-mails to produce unique and effective content. Companies like Sephora and Sally Beauty are associated with Phrasee.

Features:

• Predicts best-performing content based on insights
• Generates engaging messages for items pending in your cart
• Creates Google ads that reach the target audience
• Builds Websites and Apps to engage visitors.

Price:

There are two separate tiers for content generation and optimization. Both have custom quotes according to the requirements of the clients.

Pros:

• Easy to use
• Improves campaign performance
• Translates content and writing into different languages.

Cons:

• Requires JavaScript to function
• Runs slow if the document includes things such as a bullet point list
• Heavy on the pocket as per pricing.

6. Brandwatch

Brandwatch is an AI tools for social media management. It focuses on sentiment analysis. It captures consumer emotions and opinions across various sites.

Features:

• Anticipates consumer demand by conducting deep research
• It searches the internet for any conversation, messages, or feedback about you.
• Shares real-time insights and live reports across your organization.

Price:

• Custom quote for all tiers.

Pros:

• Easy to use
• Supports influencer Management
• Connection via API is really good
• Filters textual data efficiently

Cons:

• It sometimes struggles with larger data categorization
• Pricing is high compared to other competitors
• Not cost-effective especially for small-scale businesses.

7. Upfluence

Upfluence is an AI tools for Social Media. It especially caters to influencer marketing. It is supported by a professional influencer marketing agency.

Features:

• It has an AI-powered Chat GPT Assistant to enhance creator communications
• Finds the best influencers to collaborate with through their data-driven tracking
• Generates unique promo codes automatically
• Track sales and ROI for any influencer automatically
• You can find out which influencer brought the most clicks to your website with individual tracking lists

Price:

• A custom quote for their tiers- Growth, Scale, and Enterprise

Pros:

• Integrates seamlessly into other websites such as Shopify and woocommerce
• Great customer support
• You can pay the influencers in any currency

Cons:

• Can be complex to use especially for beginners
• Makes the cancellation of a subscription very hard
• Provides only basic demographics

8. Synthesia.IO

Synthesia is a top-level AI tool for social media and video production. It is great if you don’t want to spend much money from your marketing campaign on videos. It turns your text input into a video within minutes.

Features:

• Automatically generates video scripts
• Gain access to millions of royalty free images, soundtracks, and icons
• Has 140+ diverse avatars
• It has 60+ pre-designed templates

Price:

• $22/month for the starter tier
• $67/month for the creator tier
• Get a custom quote according to your requirements for the enterprise tier

Pros:

• You can customize your AI avatar from scratch
• Life-like AI avatars give a real-time engaging experience
• Simplifies the video creation process

Cons:

• Limited range of gestures for the avatars
• The system slows down when new features are introduced
• Limited options for syncing the avatar with your voice-over

9. FeedHive

FeedHive is an AI tool for social media that prides itself on being a one-stop shop for all things related to social media so you can build a dedicated fanbase.

Features:

• FeedHive AI predicts how well a post will do before it gets published
• You can reply, retweet, and engage with people’s comments straight from FeedHives Social Inbox
• Their White Label solution helps you customize the platform with your name, logo, colors, and much more
• It provides easy-to-read insights about follower activity and post-engagement

Price:

• FREE trials for all tiers are available
• $19/month for the creator tier
• $29/month for their brand tier
• $99/month for their business tier
• $299/month for their agency tier

Pros:

• Easy to use
• Can create workspaces to streamline your social media
• Value for money
• Constantly updating their tools

Cons:

• Have to re-authenticate accounts periodically
• Lack of bulk uploading/ scheduling
• The Hashtag suggestions aren’t always relevant.

10. SproutSocial

SproutSocial is an AI tool for social media that is best for streamlining your social media with AI. It helps transform your social media strategy. It provides automated marketing solutions as well.

Features:

• Effortlessly plan, create, manage, and execute social media campaigns
• Has a listening tool to uncover recent trends and actionable insights
• Build and manage connections with influencers
• Create a positive brand experience with quick and tailored responses

Price:

• $249/month for standard subscription
• $399/month for the professional subscription
• $499/month for advanced subscription
• Custom Quote for Enterprise Subscription
• A FREE trial for each tier is available

Pros:

• Supports several social media platforms
• Great Data Analysis and Reporting
• Centralized Social Media Inbox

Cons:

• No free plan is available
• Not budget friendly
• Technical Support is not helpful

11. Cortex

Cortex is an AI tools for social media that focuses on visual content strategy. It helps you find creatives with the highest ROI according to your demographic. It is associated with global names such as National Geographic, Adobe, Dropbox, and TripAdvisor.

Features:

• Provides immediate visibility to all your software
• Ensures that every service has a distinct owner and purpose
• Plugins help you export data from any valid source

Price:

• FREE trial
• $5.59/month for their lite version
• $83.99/month for their unlimited version
• Get a custom quote for the enterprise version

Pros:

• Provides a free/ freemium version
• Easy to use
• Asset Management System is very helpful

Cons:

• Not good for small-scale businesses
• Too many features make it overwhelming to use, especially for beginners.

12. Murf

Murf is an AI tools for social media that works towards the voiceover niche. Voiceovers over a video help create a greater impact but most people do not opt for it because it is a time and money-intensive process. It uses AI-enabled real people’s voices.

Features:

• Does text-to-speech voiceovers with realistic-sounding voices
• Integrate it with Canva
• You can dub your video in multiple languages without losing the original meaning
• You can create custom voice clones that mimic human emotions like anger, sadness, etc

Price:

• FREE access to some features
• $19/month for access to basic features
• $26/month for access to pro features
• $75/month for access to enterprise features

Pros:

• User-friendly interface
• You can customize the speed, volume, and accents of the voices
• Can do voiceovers in over 20 languages

Cons:

• Inaccurate pronunciation which can be difficult to fix
• The unused minutes do not carry over to the next subscription period
• Limited features and settings

Comparison

Conclusion

Artificial Intelligence has made its way into so many spheres of life and it is here to stay. Many developers are still figuring out the nuances of the AI-powered social media tools. But the developing technology is solid.

Investing in AI Tools for social media to streamline your social media at the earliest will give you an upper hand over your competitors shortly.

FAQ