The following are among the top WhatsApp API providers for businesses in 2025: Ameyo, Bird, BotSpace, Brevo, DashCX, DelightChat, Infobip, Intrakt, 360Dialog, Karix.io, MessageBird, Sendinblue, Smooch, TeliTalk, Twilio, Tyntec, Verloop, Wati, and Zixflow.
WhatsApp marketing allows businesses to engage with customers and promote offerings via the platform. To do this effectively, companies use the WhatsApp Business API, which supports bulk messaging and multi-device access—features unavailable on the standard WhatsApp Business app. Given that nearly 175 million users contact businesses daily via WhatsApp, setting up the API and linking it to a communication platform is essential.
However, the technical setup can be complex, which is why partnering with a WhatsApp API provider simplifies the process, allowing you to focus on customer interactions. In this post, we’ll cover what a WhatsApp Business Service Provider is, the key differences between the API and service providers, and how to choose the right provider for your business. Let’s dive in!
What is a WhatsApp Business Service Provider?
A WhatsApp Business Service Provider (or WhatsApp Partner) is a third-party vendor that facilitates the integration of WhatsApp into your business operations. These providers specialize in the WhatsApp Business Platform, helping you leverage its marketing capabilities without the need for technical expertise. They act as intermediaries between your business and WhatsApp, ensuring smooth setup and offering ongoing support.
While a WhatsApp Business Service Provider simplifies the process of implementing WhatsApp marketing, it often comes at a cost, as these providers charge monthly or one-time fees for their services.
WhatsApp Business Service Provider vs. WhatsApp API
A WhatsApp Business Service Provider connects your business to WhatsApp through their platform, enabling you to send messages at scale. In contrast, the WhatsApp API is a backend tool developed by Meta that allows direct integration with your existing tech stack, providing full customization options for sending WhatsApp messages.
One key difference is that with the WhatsApp Cloud API, businesses can build their own WhatsApp CRM and handle the integration independently. However, if you lack technical expertise or are new to WhatsApp for business, using a service provider can save time and reduce complexity, albeit at a higher cost due to their subscription or setup fees.
| Feature | WhatsApp Business Service Provider (BSP) | WhatsApp Cloud API (by Meta) |
|---|---|---|
| Integration | Handled by the BSP through their platform | Direct integration into your own systems |
| Ease of Use | User-friendly interface, no coding required | Requires technical knowledge and developer resources |
| Customization | Limited to features offered by the BSP | Fully customizable with complete control |
| Setup Time | Quick setup, ideal for non-technical users | Longer setup, depends on your tech team |
| Cost | Higher due to subscription, setup, or usage fees | Lower cost (Meta’s fees only), no middleman |
| Support | Usually includes customer support & onboarding | Support available via Meta’s documentation |
| Scalability | Scalable via BSP’s infrastructure | Scalable depending on your system’s capacity |
| Best For | Businesses without a tech team or needing a fast launch | Businesses with tech teams seeking control & flexibility |
Advantages of Using WhatsApp API
After understanding the distinction between a WhatsApp Business Service Provider (BSP) and the WhatsApp API, let’s explore the key benefits of implementing the WhatsApp API for your business.
1. Communication Scalability
The WhatsApp Business API is designed for medium to large businesses that need to manage a high volume of customer interactions. It enables you to handle thousands of customer inquiries simultaneously through automation and connect with customers via centralized software. This makes it an ideal solution for scaling outreach efforts.
2. Enhanced Customer Engagement
With nearly 3 billion active users, WhatsApp is one of the most popular messaging platforms globally. Using the WhatsApp API, businesses can engage customers on a platform they already use daily, resulting in higher engagement rates. The API allows for two-way communication, enabling businesses to respond to queries, send updates, and provide real-time support.
3. Automation with Chatbots
The WhatsApp API supports the integration of chatbots, which can automate responses to common customer queries. This automation reduces response times and allows customer service teams to focus on more complex issues. Additionally, chatbots can be enhanced with artificial intelligence for more advanced, automated interactions.
4. Personalized Communication
The WhatsApp Business API allows businesses to send tailored messages at scale, without the need to manually craft each message. With the ability to dynamically insert customer-specific data into message templates using variables, businesses can create more meaningful, personalized communication that resonates with customers and drives engagement.
5. Secure Platform
WhatsApp offers end-to-end encryption for all messages, ensuring privacy and security for conversations between businesses and customers. This is especially crucial for industries like finance or healthcare, where sensitive customer information is frequently exchanged.
What to Look for in a WhatsApp API Provider
Choosing the right WhatsApp API provider is crucial to ensure you have a reliable solution for your business needs. Here are some key factors to consider when selecting a provider:
1. Official WhatsApp Partner
It is essential to select a provider that is an official WhatsApp Business API Solution Provider. Opting for an unauthorized or unofficial provider may lead to unreliable service and potential violations of WhatsApp’s terms of service, which could result in your account being banned.
2. Quick Integration
Review the documentation and resources provided by the provider to ensure the integration process is straightforward and seamless. The API should integrate easily with your existing CRM system without requiring complex or lengthy configurations.
3. Compliance and Security
Confirm that the provider adheres to WhatsApp’s policies and guidelines. Non-compliance can lead to account restrictions or service interruptions. Additionally, ensure the provider follows strict data protection protocols and industry security standards to safeguard sensitive customer information, as security and compliance are paramount when dealing with private data.
4. Scalability
Your provider should be able to handle your messaging volume as your business grows. Whether you’re a small startup or a large enterprise, the API provider should offer a reliable infrastructure that can scale with your increasing messaging demands, ensuring consistent performance without issues.
Top WhatsApp API Providers for Your Company
Selecting the right WhatsApp API provider can be challenging given the numerous options available. To simplify your decision, I’ve curated a list of top WhatsApp API providers to help you choose the best fit for your business needs.
Zixflow
Zixflow is a robust WhatsApp API provider that offers an intuitive platform for businesses looking to simplify their communication solutions. By leveraging Zixflow’s WhatsApp Cloud API, businesses can easily automate, schedule, select templates, and send personalized messages through a user-friendly dashboard.
Zixflow empowers you to run WhatsApp campaigns and engage with a broader international audience. With the platform, you can craft dynamic, personalized messages and improve customer interactions, all through a streamlined and efficient system.
Key Features of Zixflow:
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User-Friendly API Integration: Zixflow offers detailed API documentation to help you integrate the WhatsApp API quickly. This allows you to save time on development and set up your system with minimal effort.
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Trial Account: When you sign up with Zixflow, you receive a trial WhatsApp number to send test messages. This enables you to preview how your WhatsApp messages and templates will appear to customers before going live.
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Centralized Inbox: Zixflow’s unified inbox allows you to manage incoming messages effortlessly. You can respond to customer queries, add notes, create activities, save files, and even manage contacts directly from the inbox.
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AI-Driven Automation: Zixflow uses AI to automate two-way conversations, streamlining responses and saving time for your customer service agents. Incoming chats are automatically sorted into the unified inbox for quick handling.
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WhatsApp Flow: Zixflow’s WhatsApp Flow feature enables you to capture user feedback and leads directly within WhatsApp, preventing the risk of losing leads to external landing pages. This data is automatically stored in your Zixflow account, ready to be downloaded as a CSV file or used in an automated workflow.
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Lead Assignment: Zixflow allows you to auto-assign incoming messages and leads to team members in a round-robin fashion, ensuring prompt responses and efficient management of customer interactions.
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E-Commerce Integration: For e-commerce businesses, Zixflow makes it easy to create and share product catalogs with your audience. You can send product catalogs as WhatsApp templates to drive sales and engage potential customers.
Pricing:
Zixflow offers a 7-day free trial, allowing you to experience its powerful WhatsApp marketing features. Additionally, the platform provides flexible pricing plans, with the option to negotiate bulk discounts for businesses with higher message volumes.
Twilio
Twilio is one of the most well-known WhatsApp API providers, offering seamless integration for WhatsApp messaging within its cloud communication platform. It enables businesses to send and receive messages, set up automated responses, and manage customer interactions to enhance sales engagement.
With Twilio, you can send highly personalized WhatsApp messages, incorporating media such as images and videos. It also supports a variety of message types, including one-way and conversational messages, ensuring effective communication and top-tier customer service.
Pricing:
Twilio’s pricing model is pay-as-you-use, combining per-message charges from Twilio and Meta’s conversation-based pricing. To receive an accurate quote tailored to your WhatsApp marketing needs, you’ll need to reach out to Twilio’s sales team directly.
Interakt
Interakt is a comprehensive WhatsApp messaging service provider that caters to businesses of various sizes. As an official WhatsApp Business API provider, Interakt facilitates easy and quick verification for accessing the WhatsApp Business API.
Interakt enables businesses to automate communication and send promotional offers, reminders, and abandoned cart messages using WhatsApp Business Message Templates. These features help drive engagement and improve conversion rates.
Pricing:
Interakt offers three annual pricing plans, starting at ₹9,588/year, with the highest plan priced at ₹33,588/year. Additional charges for taxes and Meta’s conversation fees apply based on message type and volume.
Wati
Wati is a robust WhatsApp Business API provider designed for businesses looking to scale their outreach. It offers various automation features and integration options to streamline communication across teams.
With Wati, businesses can easily create an account, link it to the WhatsApp API, and send broadcast messages tailored to their sales engagement model. The platform’s intuitive user interface simplifies the process of managing customer interactions.
Pricing:
Wati offers three pricing plans:
- Growth: ₹1,999 per month
- Pro: ₹4,499 per month
- Business: ₹13,499 per month
Each plan supports up to five users, with additional charges for extra team members.
Zoko
Zoko is a robust WhatsApp API provider designed to handle day-to-day WhatsApp marketing activities, including sending broadcast messages for events or product launches. The platform’s central panel offers valuable insights to help you send targeted WhatsApp messages, enhancing your sales experience and guiding customers through various stages of the sales funnel.
Pricing:
Zoko offers four pricing packages:
- Starter: $34.99 per month
- Plus: $59.99 per month
- Elite: $109.99 per month
- Max: $399.99 per month
In addition to these fees, you will also incur Meta’s WhatsApp charges based on usage.
Infobip
Infobip is a global communication platform and WhatsApp Business API provider. It allows businesses to automate messages, alerts, and updates, while providing round-the-clock customer service by managing incoming messages. Infobip also supports multimedia and message templates, enabling effective customer engagement through WhatsApp.
Pricing:
Infobip follows a conversation-based pricing model for WhatsApp campaigns. To receive detailed pricing, you can visit their pricing page or contact their sales team.
Brevo (formerly Sendinblue)
Brevo is a popular marketing and automation platform that has integrated WhatsApp Business API solutions after its rebrand from Sendinblue. Brevo allows businesses to create WhatsApp templates without needing technical expertise. Additionally, it offers CRM integration, enabling you to reach out to prospects based on existing customer data.
Pricing:
Brevo provides a free plan with unlimited contact addition. To unlock advanced features, users must upgrade to a paid plan:
- Starter: $25 per month (ideal for small businesses)
- Business: $65 per month (for medium to large businesses)
- BrevoPlus: Custom pricing tailored to business needs.
BotSpace
BotSpace is another WhatsApp API provider designed to enhance and automate buyer interactions via WhatsApp. Leveraging chatbots for initial engagement, BotSpace simplifies setting up an end-to-end communication platform, making it an excellent choice for businesses with limited technical resources. The platform’s chatbot is capable of asking sales qualifying questions and responding to customer inquiries using natural language processing algorithms.
Pricing:
BotSpace offers a free version for sending broadcasts. For more advanced features, the platform provides tiered pricing plans:
- Starter: ₹2,999 per month
- Pro: ₹6,299 per month
- Premium: ₹19,499 per month (for an unlimited experience)
Tyntec
Tyntec is a globally recognized Meta and WhatsApp Business API provider with over 20 years of experience. It enables businesses to integrate WhatsApp as a communication medium via the Conversations API, connecting seamlessly with existing frameworks.
With Tyntec, businesses can send highly engaging WhatsApp messages, utilizing multimedia components and interactive buttons. This functionality allows you to connect with your audience, drive traffic to your website, and increase brand awareness effectively.
Pricing
Tyntec does not provide pricing information directly on their website. To obtain specific details, you will need to contact their sales team.
DelightChat
DelightChat is a WhatsApp Business API provider that allows you to engage with your customers and assign communication tasks to customer representatives for quick and accurate responses. It also supports the automation of WhatsApp messaging, including cart recovery, order alerts, and OTP messages, helping businesses to build a customer-centric approach to sales.
Pricing
DelightChat offers three paid plans:
- Startup: $49/month
- Scale: $99/month
- Growth: $299/month
In addition to these subscription fees, you’ll need to account for WhatsApp’s conversation-based fee.
Ameyo
Ameyo is an official WhatsApp Business API partner that enables businesses to communicate with their customers via WhatsApp. The platform provides ready-made solutions for customer support, chatbot integration, and a ticketing system. Additionally, Ameyo supports multiple languages, allowing businesses to engage with their audience in their preferred language.
Pricing
Pricing details are not available publicly on Ameyo’s website. You will need to fill out a form and request a demo to obtain pricing information.
360dialog
360dialog is a WhatsApp Business API provider that offers both Cloud and On-Premise API solutions. It stands out with its focus on data privacy and compliance, supporting both GDPR and local regulations to ensure customer data protection. As an official WhatsApp Business service provider, 360dialog enables businesses to get verified and display the green checkmark, enhancing credibility with customers.
Pricing
360dialog offers three pricing plans:
- €49/month
- €149/month
- €249/month
Bird
Bird is a cloud communication solution provider offering a variety of conversation APIs, including the WhatsApp Business API. It supports multilingual capabilities, making it a great choice for international businesses. Bird also integrates with your CRM to seamlessly add WhatsApp into your marketing ecosystem.
Pricing
Bird offers custom pricing based on your marketing needs. You’ll need to reach out to their sales team for a tailored quote.
DashCX
DashCX is a WhatsApp communication solution designed to help businesses send, transform, and tailor WhatsApp messages at scale. It empowers businesses to promote their products or services while enhancing internal productivity through WhatsApp chatbots and automation features.
With DashCX, you can connect no-code bots to your WhatsApp account, providing automatic customer service and interaction. The platform also allows you to collect and evaluate customer details before engaging, enabling you to address any potential objections or queries effectively.
Pricing
DashCX offers four pricing tiers, ranging from ₹3,850/month to ₹21,000/month. In addition to the subscription fee, there is an onboarding fee and Meta’s per-conversation charges based on your message volume.
DoubleTick
DoubleTick is a WhatsApp API provider that focuses on mobile devices, offering an easy-to-use platform for customer interaction on the go. As a Meta-partnered WhatsApp API provider, DoubleTick includes key WhatsApp features such as bulk messaging, automation workflows, and a shared inbox.
Designed with mobile-first functionality, DoubleTick boasts a user-friendly interface and an intuitive analytic dashboard to monitor the performance of your WhatsApp campaigns. This enables businesses to adjust their approach and improve customer outreach effectively.
Pricing
DoubleTick offers three paid plans:
- Starter: ₹2,500/month (billed annually)
- Pro: ₹3,500/month (billed annually)
- Enterprise: Custom pricing based on your needs
Yellow.ai
Yellow.ai is an AI-driven customer service platform that focuses on automating customer engagement over WhatsApp. It allows businesses to send promotional messages, assist customers with post-purchase queries, and handle various customer service tasks through automation.
The platform’s advanced chatbot capabilities allow businesses to streamline interactions, providing customers with instant responses and efficient problem resolution. Yellow.ai is particularly strong in customer support automation.
Pricing
Yellow.ai offers a free plan for creating a bot and accessing two channels. For more extensive features, including multiple bots, channels, and integrations, you will need to contact their sales team for customized pricing.
Vonage
Vonage offers an all-around conversational suite, enabling businesses to connect with their audience using WhatsApp and other communication channels. The platform provides customizable APIs that integrate seamlessly with existing infrastructures, allowing businesses to send notifications, utility messages, and engaging content.
Pricing
Vonage adopts a conversation-based pricing model with two charges: platform usage fees and WhatsApp’s conversational charges. The pricing is influenced by message volumes and the countries targeted by your campaigns.
MSG91
MSG91 is a comprehensive multichannel communication platform that integrates WhatsApp, SMS, email, and voice calls. It enables businesses to reach customers globally, whether in e-commerce, finance, or healthcare. The platform allows you to send WhatsApp messages at scale, including order updates, OTPs, and promotional content.
Pricing
MSG91 uses a per-message pricing model, with charges based on the type of message, country, and volume. To obtain a specific quote, you will need to contact their sales team.
LimeChat
LimeChat is an AI-powered WhatsApp messaging platform designed specifically for e-commerce brands looking to enhance their marketing efforts and expand into new markets. It allows businesses to leverage automated chatbots and tailor WhatsApp messages for better customer engagement.
With LimeChat, you can easily deploy AI-driven chatbots to provide quick and effective responses to customer queries. The platform also allows you to enrich your messages with graphics, videos, and interactive CTAs to enhance customer satisfaction and increase conversions.
Pricing
LimeChat offers various pricing plans depending on the use case, such as marketing, customer support, and business operations. Pricing details are not available on the website, and you must contact the sales team for specific quotes.
Verloop
Verloop is another WhatsApp API provider that focuses on enhancing customer engagement by leveraging AI-powered chatbots for customer support and marketing. With Verloop, businesses can automate customer inquiries and provide 24/7 support.
The platform allows chatbots to handle common queries and automatically escalate unresolved issues to support agents. Verloop also offers a dynamic and real-time analytics dashboard to track and optimize customer interactions.
Pricing
Verloop offers a Free plan that includes 500 monthly conversations and one automated workflow. To unlock advanced features, including unlimited conversations, you need to upgrade to the Enterprise plan.
Kaleyra
Kaleyra is a well-known WhatsApp API provider that specializes in automated messaging and outreach for customer engagement. It allows businesses to drive engagement and sales with personalized WhatsApp messages, even after business hours.
Kaleyra enables seamless customer communication using WhatsApp’s marketing and automation features to improve sales and customer retention. Its capabilities are aimed at enhancing conversational commerce.
Pricing
Kaleyra does not display its pricing on the website. Instead, you need to contact their sales team for a custom quote based on your messaging requirements.
Trengo
Trengo is a complete customer engagement platform that integrates multiple communication channels, including WhatsApp, email, and social media, into one seamless interface. Designed for businesses that want to deliver an omnichannel experience, Trengo allows you to use WhatsApp Business API with ease, even without coding knowledge.
The platform includes a shared inbox for customer interactions, smart message routing, and automated workflows to ensure timely responses. It’s a powerful tool for businesses looking to centralize all customer communication in one platform.
Pricing
Trengo offers three pricing tiers:
- Boost: $162/month
- Pro: $271/month
- Enterprise: Custom pricing based on volume
These plans come with pre-determined conversation limits, and additional charges apply if you exceed the allotted limit.
CM.com
CM.com is a multichannel communication platform that integrates WhatsApp Business API for seamless customer engagement. It allows businesses to design personalized WhatsApp messages, run bulk outreach campaigns, and automate messaging processes with ease.
CM.com supports various messaging channels and integrates with external contact management systems, allowing businesses to create a CRM for managing customer data. The platform’s user-friendly interface requires minimal technical knowledge to set up and operate.
Pricing
CM.com offers custom pricing based on your use case and needs. For more details, you can explore the pricing options on their website or schedule a demo to receive a personalized quote.
